News for 'Building Brand'

'Without incentives people will not purchase EVs'

'Without incentives people will not purchase EVs'

Rediff.com8 Jun 2024

'Wherever the government has provided incentives for the purchase of two-wheelers, three-wheelers, cars, buses, and trucks, it gets a push for most of these alternate fuels. '

Wimbledon PIX: Sun snuffs out Raducanu's renaissance

Wimbledon PIX: Sun snuffs out Raducanu's renaissance

Rediff.com8 Jul 2024

IMAGES from Day 7 of the Wimbledon Championships, at the All England Lawn Tennis and Croquet Club, London, on Sunday.

'They Wanted To Stop Us From Protesting Against Adani'

'They Wanted To Stop Us From Protesting Against Adani'

Rediff.com3 May 2024

'All those who participated in the agitation were branded as anti-nationals.'

How Do We Prepare For LA 2028? We Don't.

How Do We Prepare For LA 2028? We Don't.

Rediff.com15 Aug 2024

You don't prep for 2028 but for 2040, or even 2044. Sustained sporting excellence is based on mass support, grassroots development, and funding - and it is this trifecta India needs to work on, systematically, asserts Prem Panicker.

Brand Airtel heads to Africa

Brand Airtel heads to Africa

Rediff.com1 Apr 2010

Bharti Airtel is counting on its "endearing" brand to build on its acquisition of Zain Telecom's African operations. In addition, it aims to do what Indian companies are getting increasingly known for: Reduce costs.

Videocon's new brand building campaign

Videocon's new brand building campaign

Rediff.com11 Dec 2007

Videocon finally brings together its celebrity ambassadors for a brand-building campaign.

The brands Bollywood won't promote

The brands Bollywood won't promote

Rediff.com22 Jun 2017

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.

Hospitality icon PRS 'Biki' Oberoi passes away at 94

Hospitality icon PRS 'Biki' Oberoi passes away at 94

Rediff.com14 Nov 2023

Prithvi Raj Singh Oberoi, the 94-year-old veteran corporate hotelier who redefined India's hospitality industry, passed away on Tuesday. The Chairman Emeritus of The Oberoi Group, popularly known as 'Biki', built a sprawling chain comprising 32 hotels during his lifetime. EIH owns the eponymous Oberoi and Trident hotel chains.

How Tata Motors has used birds in its aggressive branding exercise

How Tata Motors has used birds in its aggressive branding exercise

Rediff.com17 Feb 2020

Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.

T20 WC: Drop in pitches to be used for US games, fan infrastructure rented from Las Vegas F1

T20 WC: Drop in pitches to be used for US games, fan infrastructure rented from Las Vegas F1

Rediff.com17 Jan 2024

Temporary drop-in pitches prepared by Adelaide Oval curator Damian Hough will be used for the upcoming T20 World Cup games in the USA with the ICC building a temporary seating gallery of 34,000 capacity for the marquee game between India and Pakistan in New York on June 9.

If Modi Wants A Full Term...

If Modi Wants A Full Term...

Rediff.com17 Jun 2024

It will be in Modi's interest to reinvent his party, read the writing on the wall that voters wrote, and move ahead. He has little choice now. The country is watching, asserts Ramesh Menon.

Will 2Bme b the brand 4 U?

Will 2Bme b the brand 4 U?

Rediff.com30 Sep 2018

Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.

How govt's PLI scheme is fuelling Dixon's global dreams

How govt's PLI scheme is fuelling Dixon's global dreams

Rediff.com27 Dec 2023

Dixon Technologies right now is a beehive of activity. It is building a new facility in Noida to make 1.3 million laptops for Taiwanese PC maker Acer. The facility must be up and running in four months. The pace of activity will only increase. Last week Dixon won a similar contract from Lenovo, the Chinese personal computer maker and the third largest information technology (IT) hardware brand in India, to assemble laptops and notebooks. Though the clientele in these two cases is Taiwanese and Chinese, Dixon is a company reaching for the stars with its feet planted firmly in the Indian government's policy.

BSE plans museum, brand book

BSE plans museum, brand book

Rediff.com4 Dec 2006

The Bombay Stock Exchange, Asia's oldest financial institution, is exploring a novel concept to increase the employee involvement and knowledge base of its employees.

10 most influential cars brands in India

10 most influential cars brands in India

Rediff.com16 Sep 2015

Maruti Suzuki remains India's most influential auto brand.

Why Ola, Snapdeal shut brands they chased and bought

Why Ola, Snapdeal shut brands they chased and bought

Rediff.com18 Aug 2016

'Shape up or ship out' message has been loud and clear across the new-age companies in the stressed market conditions

Of cricket and cars: MRF test drives a new brand

Of cricket and cars: MRF test drives a new brand

Rediff.com20 Sep 2017

MRF test drives a new, more luxurious, brand.

How to finance brand building

How to finance brand building

Rediff.com6 Dec 2005

Aditya Birla invests Rs 5,000 cr in jewellery biz, takes on Tata, Reliance

Aditya Birla invests Rs 5,000 cr in jewellery biz, takes on Tata, Reliance

Rediff.com7 Jun 2023

Aditya Birla Group has announced its foray into the branded jewellery space with an investment of around Rs 5,000 crore and will battle it out with Titan's Tanishq and Reliance Industries- Reliance Jewel. The business will be housed in a new venture, "Novel Jewel", and will open large-format exclusive stores across the country with its in-house jewellery brands, the company said in its release. "The new venture will seek to transform customer experience by creating an aspirational national brand with unique designs and a strong regional flavour.

Why Panasonic is keen to leverage the Anchor brand

Why Panasonic is keen to leverage the Anchor brand

Rediff.com8 Mar 2019

The Anchor and Panasonic connection is a blend of legacy and quality and there really is no question of substituting one for the other. Panasonic is banking on Anchor's familiarity and widespread recall, to push its way ahead in the premium, automation-aided home appliances and accessories market.

 Accounting regulator pushes for 50 Indian brands

Accounting regulator pushes for 50 Indian brands

Rediff.com25 Mar 2010

The country's accounting sector regulator has set a target to build 50 global brands based out of India in three years.

Working on target to become $5-10 trillion economy: Modi

Working on target to become $5-10 trillion economy: Modi

Rediff.com17 Dec 2023

The government has also set targets for the next 25 years. We are working on the target of becoming a $5-10 trillion economy as well as taking exports to a record high, he said.

9 Essential Skills for Data Scientists

9 Essential Skills for Data Scientists

Rediff.com20 Nov 2023

Data science isn't just about acquiring skills; it's also about comprehending the business context in which data science is applied.

What drives brands to up the ante on ads?

What drives brands to up the ante on ads?

Rediff.com22 May 2017

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out

'VinFast has committed $500 million to Tamil Nadu'

'VinFast has committed $500 million to Tamil Nadu'

Rediff.com10 Apr 2024

'Our objective is to reach a localisation rate of 50% in the span of five years.'

Go digital for good brand building

Go digital for good brand building

Rediff.com18 Apr 2011

Currently, India has roughly 81 million active internet users (6.9 per cent penetration), who spend approximately 15.7 hours per week online.

Israeli firm wants to build guns for India

Israeli firm wants to build guns for India

Rediff.com18 Dec 2020

Will the low cost Israeli Athos gun scuttle India's ATAGS gun?

Investors In India Needs Red Carpet, Not Red Tape

Investors In India Needs Red Carpet, Not Red Tape

Rediff.com23 Apr 2024

'India needs many more job creators, both in manufacturing and services, to make it big.' 'For that, the red carpet must be rolled out fully and for all investors without holding back,' suggests Nivedita Mookerji.

FMCG supply gridlock: Demand falls, inventory adds up

FMCG supply gridlock: Demand falls, inventory adds up

Rediff.com22 Nov 2023

The supply chain for fast-moving consumer goods (FMCG) companies is seeing congestion due to persistently low demand. This has led to an increase in inventory days, with stocks accumulating at distributors and compelling them to extend higher credit periods to retailers. Distributors, Business Standard spoke to, revealed that demand inventory days have more than doubled in some cases, forcing them to offer credit terms as long as 45 days to retailers, as consumer offtake continues to face pressure.

Ola Electric's Rs 5,500 cr IPO to bolster its EV market, say experts

Ola Electric's Rs 5,500 cr IPO to bolster its EV market, say experts

Rediff.com1 Jan 2024

Ola Electric's initial public offering (IPO), of Rs 5,500 crore, is essentially aimed at ensuring the company maintain its top position in the electric two-wheeler segment, with incumbent players TVS and Bajaj Auto giving a fight to the number one player in market share. Most experts and competitors say the amount being raised is in line with the investment required to expand the electric-vehicle (EV) business. There are two discernible trends in the competitive electric two-wheeler market.

Analysts flag caution on Mamaearth IPO: Here's why

Analysts flag caution on Mamaearth IPO: Here's why

Rediff.com8 Nov 2023

Beauty and Personal Care (BPC) e-retailer Honasa Consumer's initial public offering (IPO) has failed to find backing from analysts due to the company's weak financial track record and expensive valuation. T Manish, research analyst at Samco Securities suggests avoiding the IPO as the company's financial performance does not inspire confidence. "The profit has been inconsistent and advertising and marketing expenses are incredibly high at around 40 per cent of the revenues.

Akash NG Can Shoot Enemy Target In Seconds

Akash NG Can Shoot Enemy Target In Seconds

Rediff.com9 Feb 2024

By the time the enemy aircraft is 50 km away, the Akash-NG's computers have calculated the launch trajectory and impact point and launched the missile.

Jeep To Drive Petrol Options For India

Jeep To Drive Petrol Options For India

Rediff.com26 Sep 2023

The iconic brand is considering petrol powertrains for its entire Indian portfolio, which includes the Jeep Compass, Meridian, Grand Cherokee and Wrangler.

KKR's brand equity works hard

KKR's brand equity works hard

Rediff.com14 Apr 2015

Ten out of the 16 sponsors will appear on team's apparel.

How Brand Adani plans to go for an image change

How Brand Adani plans to go for an image change

Rediff.com5 Mar 2018

Under political fire and ecologists' ire, the group hires Suhel Seth, who will work closely with the promoters and the social media, corporate communications and external public relations team.

Some people trying to destroy brand IPL, says Shukla

Some people trying to destroy brand IPL, says Shukla

Rediff.com23 Apr 2016

The Indian Premier League has emerged as a global sports brand, but some people are trying to 'destroy' the T20 league and new controversies are being created every year, forcing the Board of Control for Cricket in India to consider shifting the cash-rich tournament abroad in 2017, IPL chairman Rajeev Shukla said

Casuals elbowing in on brands

Casuals elbowing in on brands

Rediff.com14 Aug 2004

Brand Modi is suffering from over-exposure

Brand Modi is suffering from over-exposure

Rediff.com5 May 2021

Just as the superstars of Indian cricket only play IPL and international fixtures and ignore the Ranji and Mushtaq Ali trophies in domestic cricket, Narendra Modi should play a very limited role in state assembly elections, argues Sudhir Bisht.

Chinese smartphones are beating Indian brands hollow

Chinese smartphones are beating Indian brands hollow

Rediff.com25 Nov 2016

Lenovo, Xiaomi, Vivo, Gionee lead the onslaught, beating Indian and global brands with smart deals and astute image management measures.

Indian coffee has 4 new brand ambassadors

Indian coffee has 4 new brand ambassadors

Rediff.com13 Oct 2017

Coffee Board of India has signed on P V Sindhu, P Gopichand and Prabhas and Rana Daggubatti from the Baahubali star cast as brand ambassadors